It has been a few months since I posted anything, there has been little time for writing, just beating the bushes trying to generate new business and income. While many suggest the economy is improving those of us in the art world are seeing very few signs of any positive changes. Not long ago if an artist were submitting for a public art project they might have had to only compete against 20 or 30 other artists, now artists find themselves having to compete with 200 or more artists for the project.
The economy has forced me to rethink my approach to selling art, putting one's art in a gallery and sitting back and waiting on sales is no longer a viable option for most artists. One now needs to spend time perfecting their resume and portfolio, clean it up, dress it up, make it shine and most important get it out where the public can see it. Update your website, make it easy to navigate, show your best work and strive to take photos that do your work justice.
As artists we tend to procrastinate when it comes to the marketing end of the business but in an economy like the one we are in now one must take time to reinvent the wheel or at least make some major improvements to it so we can continue to roll along the path to success.